Personal information collected on AstonRouge.com
When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, mailing address, phone number, payment information or other details to help improve your experience. You can change your personal information within your account at any time by logging into your account. You have complete control over your own account information and settings.
When information is collected
We collect information from you when you register on our site, place an order, subscribe to our newsletter, fill out a form or enter other information on our website.
How information is used
We may use the information we collect from you when you create an account, make a purchase, sign up for our newsletter, surf the Website or use certain other site features in the following ways:
- To personalize your experience and deliver the type of content and product offerings in which you are most interested
- To allow us to better serve you in responding to your customer service requests
- To quickly process your transactions
- To send periodic emails regarding your order or other products and services
When you access AstonRouge.com by or through a mobile device, we may collect, monitor and/or remotely store “location data,” which may include GPS coordinates (i.e., latitude and/or longitude) or similar information regarding the location of your mobile device. Location data may convey to us information about how you browse and use AstonRouge.com. Some features of the Website, particularly location-based services, may not function properly if use or availability of location data is impaired or disabled on your mobile device.
We may directly collect analytics data, or use third-party analytics tools and services, to help us measure traffic and usage trends. These tools collect information sent by your browser or mobile device, including the pages you visit and other information that assists us in improving AstonRouge.com. We collect and use this analytics information in aggregate form, such that it cannot reasonably be manipulated to identify any particular individual user.
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since each browser is a little different, look at your browser’s Help Menu to learn the correct way to modify your cookies.
If you turn cookies off, some of our website features that make your site experience more efficient and personalized may not function properly. However, you will still be able to browse products and place orders.
How we protect your information
We implement a variety of security measures when you place an order or enter, submit or access info to maintain the safety of your personal information. Our website is scanned on a regular basis for security holes and known vulnerabilities to ensure your visit to our site is as safe as possible.
Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems. Those with access are required to keep the information confidential. In addition, all sensitive/financial information you supply is encrypted via Secure Socket Layer (SSL) technology.
We do not sell, trade or otherwise transfer to outside parties your Personally Identifiable Information unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when its release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property or safety.
Non-personally identifiable visitor information may be provided to other parties for marketing, advertising or other uses.
Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.
California Online Privacy Protection Act (CalOPPA)
In accordance with CalOPPA, we agree to the following:
Do Not Track signals
We honor Do Not Track signals and do not track plant cookies or use advertising when a Do Not Track (DNT) browser mechanism is in place.
Third-party behavioral tracking
We do not allow third-party behavioral tracking.
Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law in the United States, and the concepts they include have played a significant role in the development of data protection laws around the world. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.
To stay in line with Fair Information Practices, we will take the following responsive action should a data breach occur:
- We will notify you via email within 3 business days
We also agree to the Individual Redress Principle, which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.
Promotional and Marketing Communication
We may use the information we collect or receive, such as your email address, to communicate directly with you. We may send you emails containing newsletters, promotions and special offers. If you do not want to receive such messages, you will be given the option to opt out in every email.
We may also use your information to send you important communications (e.g., account verification, purchase confirmations and summaries, changes/updates to features on Website, or technical and security notices). You may not opt out of these emails.
The CAN-SPAM Act is a law that establishes requirements for commercial email, gives recipients the right to stop emails from being sent to them, and spells out tough penalties for violations.
We collect your email address to:
- Send information and respond to inquiries and/or other requests or questions
- Process orders and send information and updates pertaining to orders
- Send you additional information related to your product
- Market to our mailing list or continue to send emails to our clients after the original transaction has occurred
To be in accordance with CAN-SPAM, we agree to the following:
- Not use false or misleading subjects or email addresses
- Identify the message as an advertisement in some reasonable way
- Include the physical address of our business or site headquarters
- Monitor third-party email marketing service for compliance, if one is used
- Honor opt-out/unsubscribe requests quickly
- Allow users to unsubscribe in each email
If at any time you would like to unsubscribe from receiving future emails from AstonRouge.com, simply follow the instructions at the bottom of each email and we will promptly remove you from ALL correspondence.